On Lock Apparel
We all know how good a fresh fit feels. Clean. Confident. The aura it gives you.
Now imagine that feeling. But the cotton feels ten times better than anything else in your wardrobe (see our guarantee). And what you’re wearing is pushing a positive message that elevates your mindset and the people around you.
Sounds like a stretch. Hear me out.
When I was younger I looked up to these rappers and streetwear brands glorifying the streets. They made it look gangster, like a killa lifestyle.
(Turns out a lot of them were just playing pretend, projecting their own insecurities.)
I bought into it. I allowed my view of what a real man is to be skewed. I thought I was a G, selling drugs, not giving a fuck about my health or impact.
I led myself astray and got a 7-year jail sentence when I was 20 years old.
A state of complete control, readiness, and mastery, confident in one’s ability to handle a situation with finesse.
“I’ve got it On Lock.”
100% Down · Guaranteed · In the Bag · No DoubtI came from a good home, a good family. I had no need to be doing the shit I was doing.
But at the end of the day, I’m thankful for the experience. Jail allowed me to relearn who I wanted to be. That’s where I started the mission to become who I am today.
The founder of On Lock Apparel.
Now I live a more positive lifestyle, and the collections I drop represent it:
- Grateful
- Believe
- Consistency
- Positive Progressions
- Fall and Rise
Each one a piece of the message we’re pushing back into the world. The less we fund fakeness, the more realness will shine.
There are plenty of streetwear labels pushing a positive message and we respect every one of them. We’ve taken inspiration from a lot of them. But none of them back their quality as hard as we do. 280gsm tees. 510gsm hoodies. Real embroidery, real hardware. The Best Feeling Oversized Tee in your wardrobe or it’s free. 8,000 sold. 3 came back saying it wasn’t the best feeling in their wardrobe. We refunded all three and let them keep the tee.
5% of every profit dollar goes to disadvantaged kids.
If you want a fresh fit feeling that can’t be matched, and the feeling of wearing what you actually stand for, On Lock Apparel is for you.